The 2023 Super Bowl is bringing some of the biggest celebrities, musical acts and brands to the Phoenix area ahead of the NFL’s championship game at State Farm Stadium in Glendale — and locals and visitors alike are invited to party with them all week long.
NFL legend Rob Gronkowski is hosting a beach party, and NBA star Shaquille O’Neal will be the ringmaster of a carnival-slash-music festival. WWE stars Nikki and Brie Bella will mingle with fans, and the Chainsmokers, Diplo, Zedd, Snoop Dogg, Lil Jon and Machine Gun Kelly will hype people up during the big game weekend.
Events are happening all across town, from Scottsdale in the east to Chandler in the south to Glendale in the West Valley. They cater to a range of budgets, from free to tens of thousands of dollars.
Here are the biggest, best parties, tailgates, celebrity experiences and food events to check out in the week leading up to Super Bowl 57.
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Super Bowl Experience at Phoenix Convention Center
An NFL “interactive football theme park” is coming to Phoenix Convention Center in downtown Phoenix for two weekends starting Feb. 4. During the five-day event, fans can get autographs from NFL players past and present, play games, participate in youth football clinics and pose with the Vince Lombardi Trophy and all 56 Super Bowl rings. It culminates on Super Bowl Sunday with a giant watch party. More on that below.
Here’s everything you need to know to go.
Details: Feb. 4-5, 9-11. Phoenix Convention Center, 100 N. Third St. From $20; free for age 12 and younger. SuperBowl.com/ExperienceTickets.
Downtown Glendale Arts & Culture Fest
The weekend before the big game, Glendale will host a day with more than 70 art experiences, including an artisan marketplace, live painting, interactive murals, food trucks, a beer garden, cultural performances, a chalk art zone and inflatable art. The highlight will be a Flam Chen performance called “Dance on Water — A Journey of Refuge, Restoration and Renaissance” at 6:30 p.m. that involves puppetry, fire arts, choreography and stilt walking.
Details: 11 a.m.-8 p.m. Saturday, Feb. 4. Murphy Park, 5850 W. Glendale Ave, Glendale. Free. 520-797-3959, https://www.downtownglendalefest.com.
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Historic Old Town ESPN Main Street Tailgate
A “five-day Old West-style football pregame party” on Main Street between Scottsdale Road and Brown Avenue will take over Old Town Scottsdale in the days leading up to the Super Bowl. Alongside games and live performances, ESPN programs including “NFL Live” and “Sunday NFL Countdown” will be taping their pregame coverage, and fans may have the chance to make cameos.
Details: 9 a.m.-8 p.m. Wednesday-Saturday, Feb. 8-11; 8 a.m.-noon Sunday, Feb. 12. Main Street between Scottsdale Road and Brown Avenue in Scottsdale. Free. https://www.experiencescottsdale.com/event/historic-old-town-espn-main-street-tailgate/368214/.
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Tailgate Time Machine in Scottsdale
Old Town Scottsdale’s The Hot Chick and Boondocks are hosting a five-day block party with headliner T-Pain performing on Friday, Feb. 10. Thursday performers include Baby Bash, Paul Wall and Slim Thug; local artists, including DJ Fashen, are scheduled for Saturday, Feb. 11.
Details: 7 p.m. Wednesday-Sunday, Feb. 8-12. 4363 N. 75th St., Scottsdale. From $129 for one-day, $299 for three-day pass. https://www.thehotchickaz.com/events.
Nikki and Brie’s Big Game Weekend Experience
Arizonans Nikki and Brie Bella will meet 100 fans (no registration necessary) at Gila River Resorts and Casinos — Wild Horse Pass near Chandler. VIP passholders — which is limited to 20 guests; email [email protected] to reserve a spot — can snap a photo with the Bellas and enjoy a private dinner with them at Prime, A Shula’s Steakhouse.
Details: 5:30 p.m. Thursday, Feb. 9. Wild Horse Pass Resort and Casino, 5040 Wild Horse Pass Blvd., on the Gila River Indian Reservation near Chandler. Free for meet and greet; VIP is $1,000. https://playatgila.com/promotion/meet-greet-with-the-bella-twins
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Game On SuperBash
Pro Football Hall of Famer Terrell Davis will host this event at Scottsdale’s Wasted Grain that celebrates “excellence in sports.” Social media influencers, celebrities and Hall of Fame inductees across sports are expected to attend; DJ Paul Oakenfold will perform.
Details: 7 p.m. Thursday, Feb. 9. 7295 E. Stetson Drive, Scottsdale. From $150. https://www.eventbrite.com.
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E11EVEN Pop-up at Maya Day and Nightclub
Miami nightclub E11EVEN will team up with Scottsdale’s Maya Day and Nightclub to throw four nights of “epic parties” Feb. 9-12. The lineup includes Tyga (Feb. 9), Alesso (Feb. 10), Kaskade (Feb. 11) and a special to-be-announced Super Bowl afterparty performance on Feb. 12.
Details: 9 p.m.-2 a.m. Thursday-Sunday, Feb. 9-12. 7333 E. Indian Plaza, Scottsdale. From $100 for individual tickets; starting at $10,000 for table packages. https://mayaclubaz.com/SB2023.
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Fred Minnick’s Bourbon Invitational
Sip on fine, rare bourbons and meet “legendary football players” serving as guest bartenders — including former NFL defensive end Jared Allen — at the two-day Fred Minnick’s Bourbon Invitational in Old Town Scottsdale. Guests must be 21 years or older; for the full list of brands available see the event pages.
Details: 2 p.m. Thursday-Friday Feb. 9-10. Grimaldi’s Pizzeria, 4000 N. Scottsdale Road, Scottsdale. $1,125. https://www.fredminnick.com/event-bookings.
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Arts and Athletics showcase at Scottsdale Arts
A collection of artwork by retired professional athletes will be on show near the west entrance of Scottsdale Civic Center on Friday, Feb. 10. More than a dozen works will be on display for Arts and Athletics, and athletes and artists will be in attendance.
Details: 3-5 p.m. Friday, Feb. 10. Near the intersection of Main Street and Brown Avenue in Scottsdale. Free. https://scottsdaleperformingarts.org/event/arts-athletics.
The FanDuel Party
The Killers will headline FanDuel’s party at Tempe Beach Park, which will also feature star athletes, celebrities, food trucks and “superstar showdowns” between stars and NFL legends.
Guests must be 21 or older; one general admission ticket can be obtained by placing a wager of $25 or more while in Arizona “on any market offered on the FanDuel Sportsbook” by Feb. 9, according to FanDuel’s website. The promotion is limited to 4,000 tickets.
Here’s everything you need to know about the event.
Details: 6 p.m. Friday, Feb. 10. Tempe Beach Park, 80 W. Rio Salado Parkway, Tempe. Ticket eligibility requires a wager of $25 or more. https://www.fanduel.com/fanduel-party.
Planters brand Legends Party
The Planters brand Legends Party, hosted by former players Rob Gronkowski and Vernon Davis and headlined by Grammy-winning artist Nelly, promises “one epic night of partying” and a comedy roast of the NFL alumni at Wild Horse Pass Resort and Casino on the Friday before the Super Bowl.
Details: 8 p.m.-1 a.m. Friday, Feb. 10. Wild Horse Pass Resort and Casino, 5040 Wild Horse Pass Blvd., on the Gila River Indian Reservation near Chandler. From $250 for general admission, from $650 for VIP. https://legendsparty.com/football.
Shaq’s Fun House
NBA legend Shaquille O’Neal will host a “larger-than-life adult wonderland” with headliners Diplo, Snoop Dogg and DJ Diesel (that’s Shaq’s stage name) near Scottsdale on Feb. 10. Shaq’s Fun House will have a carnival, musical performances and cameos by the “biggest names in sports and entertainment.”
Details: 8 p.m. Friday, Feb. 10. Talking Stick Resort and Casino, 9800 Talking Stick Way on the Salt River Pima-Maricopa Indian Community near Scottsdale. Starting at $249.99. https://shaqsfunhouse.com.
Rolling Stone Live
Rolling Stone and sports-marketing agency Talent Resources Sports will bring their Rolling Stone Live party to Old Town Scottsdale. The 21-and-older event will bring “captains of industry, professional sports team owners, C-level executives, superstar athletes and A-list celebrities for a night of networking and great music,” according to the event’s website. Travis Scott, Robin Thicke, DJ Irie and DJ Whoo Kid are headlining.
Details: 9 p.m.-2 a.m. Friday, Feb. 10. The Clayton House, 3719 N. 75th St., Scottsdale. $750. https://rollingstonelive.ticketsocket.com.
The Egyptian Motor Hotel’s big game weekend events
The newly opened Egyptian Motor Hotel is hosting a weekend of food, drinks, live performances and a Super Bowl watch party starting Friday, Feb. 10. That’s when The Big Game Burlesque Show will take place 8-10 p.m. (doors open at 6 p.m.). Latin band Jaleo will perform 6-9 p.m. on Saturday, and the watch party begins at 3:30 p.m. Sunday. Mexican restaurant Chilte is open for brunch 10 a.m.-3 p.m. Saturday-Sunday and 5-10 p.m. all weekend and will serve burgers and fries out of its food truck on Sunday.
Details: 6 p.m.-midnight Friday, Feb. 10; 10 a.m.-10 p.m. Saturday, Feb. 11; 10 a.m. Sunday Feb. 12. 765 Grand Ave., Phoenix. Free. 602-807-5225, https://www.egyptianmotorhotel.com.
Pepsi Fan Fest
Pepsi Fan Fest, a free beer, food and music festival that spans three days, will take place at downtown Phoenix’s Arizona Center Feb 10-12. Former running back Ricky Watters of the San Francisco 49ers and Philadelphia Eagles will do a meet-and-greet at 2 p.m. on Saturday.
Details: 4 p.m.-2 a.m. Friday, Feb. 10; 11 a.m.-2 a.m. Feb. 11; 2 p.m.-9 p.m. Feb. 12. 455 N. Third St., Phoenix. Free. https://www.pepsifanfest.com.
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The Shop Uninterrupted Pop-Up
The athlete empowerment brand Uninterrupted, co-founded by LeBron James, will open The Shop to the public for the first time during The Shop Uninterrupted Pop-Up, “an immersive sports culture experience for fans of The Shop franchise,” according to a press release. Programming includes Vernon Davis in conversation with Jerry Jeudy, LeGarrette Blount and Julian Edelman; line-up and edge-up services by celebrity barbers Brownie Blendz, Nick Castellanos and Vince Garcia and shopping a limited-edition The Shop merch collection.
Details: 1-6 p.m. Saturday, Feb. 11. The Croft Downtown, 22 E. Buchanan St., Phoenix. https://www.uninterrupted.com/theshop.
Michelob Ulta x Netflix ‘Full Swing’ premiere and Super Bowl party
Just in time for the WM Phoenix Open, Netflix and Michelob Ultra are hosting the premiere of the upcoming Netflix documentary series “Full Swing” near Scottsdale. Serena Williams and Brian Cox will host the invite-only event, which celebrates “the next generation of golf culture,” and Offset and DJ Pee Wee (Anderson .Paak All Vinyl Set) are set to perform, with other special guests to be announced.
Details: 7 p.m.-midnight Saturday, Feb. 11. 9500 Talking Stick Way, on the Salt River Pima-Maricopa Indian Community near Scottsdale. https://www.michelobultra.com/ultraclub.
Four-time Super Bowl champion Rob Gronkowski’s beach-themed daytime festival will bring headliners 21 Savage, Diplo and Lil Jon to Talking Stick Resort near Scottsdale on Saturday, Feb. 11. There will be a beach volleyball game, food and drinks and a Corona-branded pool.
Details: Noon Saturday, Feb. 11. Talking Stick Resort, 9800 Talking Stick Way, on the Salt River Pima-Maricopa Indian Community near Scottsdale. From $199. https://gronkbeach.com.
Taste of the NFL
Five celebrity chefs — Andrew Zimmern, Carla Hall, Tim Love, Lashida Perry and Mark Bucher — alongside 25 other local and national culinary talents will cook up a storm at Taste of the NFL in Phoenix, which benefits GENYOUth’s End Student Hunger Fund. The event will offer food and beverages as well as opportunities to meet 30 players and other celebrity guests.
Details: 4-8 p.m. Saturday, Feb. 11. Chateau Luxe, 1175 E. Lone Cactus Drive, Phoenix. From $750. https://tasteofthenfl.com.
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Tao X Maxim Big Game Party: Catch Me If You Can
Zedd, Loud Luxury and Plastik Funk are among the artists announced for the Tao X Maxim party in Scottsdale on Super Bowl eve. The event — which will take place inside an airport hangar and appropriately sport a “Catch Me If You Can” theme “punctuated by 1960s mod glamour” — promises “a curated guest list of the top celebrities, athletes and performers for a night of revelry.” VIPs get a chance to pose with the Lombardi Trophy.
Details: 8 p.m. Saturday, Feb. 11. Southwest Jet Center, 14988 N. 78th Way, Scottsdale. From $696. https://www.tickpick.com/sbp?event=max.
Celebrity Flag Football
Anthony Anderson, Rob Riggle, Nikki and Brie Bella, Wale, Shawn Marion, KJ Osborn and Frankie Muniz will join Tracy McGrady and Michael Irvin’s and Robert Griffin III and Doug Flutie’s teams in the 23rd annual Celebrity Flag Football Challenge at Grand Canyon University’s stadium. The event, where first responders, military service members and their families in Arizona are invited as special guests, will also consist of a tailgate and halftime show.
Details: 1-3 p.m. Saturday, Feb. 11. Grand Canyon University Stadium, 3300 W. Camelback Road, Phoenix. $27.08. https://www.celebflagfootball.com.
The Strength Showdown presented by Oikos
Oikos will host an event with family-friendly football drill competitions, music, food and Hot Ones challenges at downtown Phoenix’s Crescent Ballroom on Feb. 11. The free event will have giveaways, a photo booth, and appearances by NFL players Tyrann Mathieu and Shedeur Sanders.
Details: Noon-4 p.m. Saturday, Feb. 11. Crescent Ballroom, 308 N. Second Ave., Phoenix. Free. https://www.crescentphx.com.
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SI The Party
The Chainsmokers and Machine Gun Kelly are headlining SI The Party’s Super Bowl weekend music bash at Talking Stick Resort. Guests must be 21 or older; VIP attendees will have the opportunity to mingle with celebrities there.
Details: 9 p.m. Saturday, Feb. 11. Talking Stick Resort, 9800 Talking Stick Way, on the Salt River Pima-Maricopa Indian Community near Scottsdale. From $799.99. https://sitheparty.com.
36th annual Leigh Steinberg Super Bowl Party
Sports agent Leigh Steinberg’s annual Super Bowl party will kick off with a Brain Health Summit Hour at noon that focused on “mental health solutions for former and current NFL players and beyond” before the party — which includes the Steinberg Denicola Humanitarian Awards — kicks off at 1 p.m. There will be special appearances by VIPs, an open bar, food, prizes and entertainment from Kim Cruse of “The Voice” Season 22.
Details: Noon-5 p.m. Saturday, Feb. 11. Salt River Fields at Talking Stick, 7555 N. Pima Road, on the Salt Salt River Pima-Maricopa Indian Community near Scottsdale. $350 for frontline workers, active military members and veterans; $1,000 for general admission. https://steinbergsports.ticketleap.com.
VIP Xperience featuring Quavo
The members-only club X Phoenix is hosting a party featuring Quavo and DJ Durel in downtown Phoenix. Admission grants entry and includes a one-month membership to X Phoenix.
Details: 4-11 p.m. Saturday, Feb. 11. 200 W. Monroe St., Phoenix. From $99, plus fees. https://www.eventbrite.com/e/vip-xperience-tickets-519217071237.
Official Super Bowl Watch Party Presented by Verizon
The four-day Super Bowl Experience fan festival at Margaret T. Hance Park in Phoenix will culminate in a free “ultimate tailgate watch party” with local food vendors and live music from DJ Solomon starting at 11 a.m. Sunday, Feb. 12. The game will be shown live on the Verizon stage “featuring Arizona’s largest high-definition LED screens.”
Details: 11 a.m. Sunday, Feb. 12. Margaret T. Hance Park, 67 W. Culver St., Phoenix. Free. https://www.azsuperbowl.com/hancepark.
The Players Tailgate with Bobby Flay
Bobby Flay will be the head chef at a mini-food festival called The Players Tailgate that will take place at Tanger Outlets near State Farm Stadium in Glendale. Chef Aaron May, ESPN’s Sage Steele and DJ Irie will be part of the event, which benefits Operation BBQ Relief, alongside a slate “top-ranked chefs, celebrities and pro athletes.”
Details: Noon Sunday, Feb. 12. Tanger Outlets, 6800 N. 95th Ave., Glendale. $875. https://bullseyeeventgroup.com/product/2023-players-tailgate-arizona.
Guy Fieri’s Flavortown
Guy Fieri’s “part food festival, part music festival” next to the venue of this year’s Super Bowl will take place right before the big game. Admission to the event — which includes “Diners, Drive-Ins and Dives” restaurant popups, more than 10 bars, local vendors for “A Taste of Phoenix” and performances by Diplo and LOCASH — is free for people who register at https://guysflavortowntailgate.com.
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Details: 11:30 a.m.-4:30 p.m. Sunday, Feb. 12. Next to State Farm Stadium, 1 Cardinals Drive, Glendale. Free with registration; VIP starts at $400. https://guysflavortowntailgate.com.
2023 Hall of Fame Tailgate and viewing party
Wild Horse Pass Resort’s Oasis Pool will have live music, appearances by current NFL stars and legendary athletes, a cook-off between a celebrity chef and a sports star, food and drinks and a live stream of the big game on giant LED screens. Guests must be 21 or older; VIP options (starting at $249) include access to an exclusive deck and viewing lounge, meet-and-greet opportunities and VIP bar and food service.
Details: 11 a.m.-8 p.m. Sunday, Feb. 12. Wild Horse Pass Resort and Casino, 5040 Wild Horse Pass Blvd., on the Gila River Indian Reservation near Chandler. Starts at $49. https://halloffameparty.com.
The Pepsi Big Game Bash
Pepsi will host its first locals-only party at downtown Phoenix’s Walter Studios on game day. Enjoy immersive art by local muralists, signature cocktails by Phoenix mixologists and live music by entering for a chance to win admission for yourself and three friends at https://www.pepsithrowdown.com/gm. Only Arizonans 21 and older are allowed.
Details: 3 p.m. Sunday, Feb. 12. Walter Studios, 747 W. Roosevelt St., Phoenix. Free for giveaway winners. https://www.pepsithrowdown.com.
Reach Entertainment Reporter KiMi Robinson at [email protected]. Follow her on Twitter @kimirobin and Instagram @ReporterKiMi.
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